ACTIVE LUXE: FASHION OR FAD!!!!!
'MULTI FUNCTIONALITY IS THE ONLY WAY OUT DRESSING DOWN IS DRESSING UP SUSTAINABLE IS THE NEW SEXY'.
This is the era of change of game. People’s inclination towards fitness and healthy lifestyle has began a revolution in the fashion trends. Multi functionality and sustainability makes people out of ordinary and makes them feel larger than life. There is redefining and refining of ordinary lifestyle and attitude towards environment and sustainability.
The season will focus on a literal meaning of HEALTH IS WEALTH. The line between day and night will blur letting the casual merge to athletic, heels and office pumps will merge with sports shoes, Sweat meets the sophistication and makes a personality carefree, cool, chilled out, stress free, alive, living, different, limitless, confident, excited, energetic and last but not the least BEYOND ORDINARY.
So, here comes the concept of ATHLEISURE- clothing which could be worn at both casual and athletic settings. This is like resetting the universe to SQUARE ZERO. To the time when the resources were used judiciously, people had a healthy lifestyle, there was innovation but to the extent where they don’t damage anything, sustainable solutions to problems like clothing, hunger, shelter. The feeling developed inside the system after reading these lines is the RESET. The action towards achieving this is first start valuing time and saving it for making a better tomorrow. And now its not mandatory to conclude Active Luxe fashion or fad because as long as clothing is comfortable, we should have it in our wardrobes.